Abstract

Abstract: The current research aims to demonstrate the role of marketing intelligence in enhancing customer value in business companies, as in light of the rapid changes in customer tastes, customer value has become a major factor in the process of marketing products instead of limiting the process to production policy and then marketing, and the research community included sales stores Retailing of mobile phones in the city of Mosul, represented by a sample of (15%) of the research community, The study stated a number of conclusions, the most important of which were: The existence of marketing intelligence in its dimensions is a scientific approach based on providing decision makers with details of the necessary information about customers, markets and competitors, in a way that contributes to achieving customer value. Customers about the company's products after using them.

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The article was added to IASJ on 2024-09-27

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