Abstract

This study dealt with the subject "Entrepreneurship strategies and their role in achieving competitive Advantages communication companies in Jordan" . The researcher had developed a model to examine the relationship between Entrepreneurship strategies (innovation, creativity, risk tacking, proactiveness, uniqueness) and competitive advantage (cost leadership, differentiation, allinace) . The data were collected from (109) managers working in (4) Jordanian communication companies after submitting (140) questionnaiares. The researcher selected (50) questionnaires by random sampling after preparing pilot study icluding (12) questionnaires and finding same results after analysis The variables analysis was processed by descriptive statistical analysis, means, standard deviation, coefficient variance, and by use of inferential statistics: the correlation, canical correlation, the effects were tested by stepwise and multiple regression and linear regression. The main results of the field analysis:1-There are positive relations between Entrepreneurship strategies and competitive advantage in communucation companies.2-There are positive relations between elements Entrepreneurship strategies and competitive advantage in communucation companies.3-There are positive effects between the change in Entrepreneurship strategies and competitive advantage in communication companies. The main recommendations were:1-To conduct future related studies and researches in Entrepreneurship strategies in many sectors (Industrial, Services, Education, Health, Agriculture, Banks).2-To emphasize innovation and creativity for emplopees through participating in meeting and conferences and decision making .3-To emphasize on risk taking and proactiveness thruogh taking opourtuinity in markets and make alliances with other companies for developing services to customers .4-To emphasize on uniquness in technology and human resources to be sussecful to customers stasfaction .5-Maenwhile the researcher recommended to make other studies on differnet variables .6-To conduct future related studies and researches in Entrepreneurship strategies in Entrepreures Individuals .

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The article was added to IASJ on 2012-08-06

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