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The possibility of adopting and applying the characteristics of relationship marketing - a study of a sample of private banks in the city of Mosul
Iraqi Journal for Administrative Sciences, 2006, Volume 3, Issue 11, Pages 133-171
The role of relationship marketing in enhancing the perceived value of the bank customer
Iraqi Journal for Administrative Sciences, 2018, Volume 14, Issue 56, Pages 214-248
التسويق بالعلاقات ودوره في تنمية القيمة المستدامة للزبون بحث تحليلي لآراء عينة من العاملين في مصنع الوارث للصناعات الهندسية – كربلاء-
Warith Scientific Journal, 2021, Volume 3, Issue 8, Pages 209-221
Relationship marketing strategy and its impact on achieving customer loyalty: an analytical exploratory study of the opinions of a sample of employees and customers of Iraqi private banks
Iraqi Journal for Administrative Sciences, 2014, Volume 10, Issue 39, Pages 147-167
Relationship marketing strategy and its relationship to achieving effective marketing performance
Iraqi Journal for Administrative Sciences, 2010, Volume 7, Issue 26, Pages 291-326
Create sustainable value to the customer through the integration of the relationship between total quality management and relationship marketing
journal of Economics And Administrative Sciences, 2015, Volume 21, Issue 85, Pages 202-239
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