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The effect of event marketing on customer perceptions of service quality - exploratory research on the opinions of a sample of managers working in Zain and Asia Cell companies
Iraqi Journal for Administrative Sciences, 2019, Volume 15, Issue 59, Pages 151-178
The effect of expectations and perceptions in service quality (An Empirical Study)
journal of Economics And Administrative Sciences, 2016, Volume 22, Issue 88, Pages 232-248
Customer Perceptions of Marketing Deception Practices and their impact on the Customer Re-Purchase Intention through Customer Perceived Value: An Analytical Study on a Sample of Students of the College of Administration and Economics / University of Basrah
Gulf Economist, 2021, Volume 37, Issue 47, Pages 217-240
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